The Top 5 Digital Marketing Trends in 2022
Digital marketing is a constantly evolving field, with new trends, technologies, and techniques emerging constantly. Keeping up with the latest digital marketing trends can be challenging and time-consuming.
The scope of digital marketing is growing rapidly, as consumers spend more time online, on mobile devices in particular. The trend continues to drive rapid innovation across several areas, including artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and machine learning.
However, before indulging in that one must understand the importance of SEO, the backbone of Digital Marketing. SEO is the process of increasing the visibility of a website in search engine results. It is the most effective way to improve website traffic and build brand awareness.
In digital marketing, SEO (Search Engine Optimization) is a critical part of the process. It involves optimizing text on your website for search engine crawlers so that it appears higher in search rankings.
There are several different types of SEO, each with its benefits and drawbacks. The most common types include,
- Local SEO: Improving your site’s local ranking can drive more organic traffic from Google Maps users.
- Keyword-based SEO: This involves optimizing content for certain keywords that convert best in terms, like “buy” or “free”.
- Content-based SEO: This involves creating quality content that resonates with customers and is easy to read and share.
It is essential to implement the right SEO strategy for your website to hold up its ranking on the SERP. Remember, SEO is not a one-time effort. You need to constantly monitor several factors and evolve your strategy accordingly. That tedious job becomes a cakewalk when you use a reliable SEO analyzer site checkup tool. That being said, there are some emerging trends in digital marketing that we predict will continue to grow in prominence over the next few years. We think marketers need to know about these top five digital marketing trends.
Augmented Reality Marketing
Augmented reality marketing is the future of digital marketing. It enables brands to place digital content in the real world through the use of AR devices such as smart glasses or AR headsets.
Most AR marketing campaigns work by having a brand place a marker (often a sticker or a logo) in a high-footfall area, such as a public park or a city center. When consumers scan the marker with the AR device in their smartphone, they’ll be able to see a virtual overlay via the device’s camera.
Most AR campaigns trigger a delay, meaning that the virtual content appears a few seconds after the consumer has scanned the marker. This allows brands to include a call to action, meaning they can prompt consumers to click through to their website, download a coupon or sign up for a mailing list.
AR has been shown to increase user engagement rates by a staggering 50%, so it’s not surprising that it’s predicted to become a major digital marketing trend in the coming years.
Virtual Reality Marketing
VR marketing is another form of digital content that marketers are expected to invest heavily in over the next five years. VR marketing enables brands to immerse their customers in a 360-degree, interactive environment that transports the user to a completely different location. This could be a virtual tour of the inside of a new product or a branded experience at a sports game or concert.
VR has been used by brands for decades, with NASA astronauts reporting significant improvements in their training via VR compared to traditional methods. However, with the advent of more affordable VR technology, it’s now become accessible to brands of all sizes.
Virtually every large brand has experimented with VR in some capacity, with sporting events, the arts, travel, and retail sectors all benefiting from the technology.
AI in Marketing
Artificial intelligence is a broad term, encompassing several machine-learning techniques and algorithms that are designed to replicate human intelligence.
AI is one of the most significant digital marketing trends and has been predicted to drive a $33 billion increase in global marketing investment between 2017 and 2022.
Although AI is being used in a variety of industries, it’s in marketing that it’s expected to have the biggest impact, with several AI solutions already available or in development.
For example, a brand that sells sports equipment could use AI to target its customers with automated emails based on their previous purchases. A customer who has purchased a sports shoe, sports socks, and shin pads in the past six months would then receive an email with suggested items to purchase next – for example, sports sunscreen or sunglasses, depending on the time of year.
Machine Learning in Marketing
Machine learning is another sub-category of AI. It focuses on training computer algorithms to analyze large amounts of data and make predictions based on that data.
Machine learning is used in a variety of industries, but it’s expected to have a significant impact on the world of marketing in the coming years. Several machine learning solutions in development could be used to analyze customer data, such as purchasing patterns, browsing behavior, and the sentiment behind customer feedback.
Once the algorithms have been trained, the systems will be able to perform the same analysis on an ongoing basis, making predictions based on their findings. Matching customer data with marketing insights could be used to make data-driven decisions about marketing strategy.
For example, a machine learning solution could be used to determine which of two marketing campaigns is likely to be more successful.
Producing Content that Drives Marketing ROI
As more brands begin to adopt AI and machine learning in their marketing strategies, more consumers will likely become suspicious of the brands they interact with online.
It’s therefore important that brands can prove that their marketing strategy is still human-led and delivering positive results.
That’s where producing content that drives marketing ROI comes into play. Marketing ROI is estimated to be $3 for every $1 spent on digital marketing, making it clear that brand investment in digital channels is both worthwhile and necessary.
However, it’s important that marketers can prove that their marketing strategy is delivering results. That’s why marketers must track the impact of their digital content, such as blog posts and email campaigns so that they can measure its effectiveness.
At the end of the day, trends come and go, but what truly remains is the need for the best possible digital marketing strategy for your business to rank higher in SERPs. And without executing a proper SEO strategy, no business can achieve that.
With digital marketing, you have the chance to engage with customers on a global scale. There are more than 2 billion internet users around the world, and it’s your job to reach them.
Keeping up with the latest digital marketing trends is important, but knowing how these trends can be used to your advantage is just as important.
It’s up to you to decide which trends will be best suited to your business, and it’s up to you to make an effort to keep up with them.